RETURN MINUS EMOTION IS BEHAVIOR GAP

Carl Richards has come up with wonderful, simple charts and graphs to help communicate complex financial topics.  I couldn’t help but forward along this one since the stock market acted a little finicky last month.  What’s the behavior gap?  It’s the difference in return between a patient investor versus one who acts on emotion.  Don’t let all the media excitement get you to start acting emotionally.  Stay diversified, stay calm, and stay invested.  Remember, this too shall pass!

Please visit www.behaviorgap.com 

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